05Social signalsAsking
IF_age is a design criteria
Newness is a marketing default. We are interested in the opposite: objects that invite time to leave its mark.
Why we ask
Age is usually hidden or fought. We want to know what happens when it is designed for, even celebrated.
A garment that improves with wear asks a different relationship from its owner — one of patience and care.
What we're looking into
- 01Materials that patina rather than degrade
- 02The difference between wear and damage
- 03How designers can plan for the third, fifth, tenth year of a garment
- 04Why the new-is-better story is so hard to interrupt
Possible answers
We don't know yet where this lands. That's the point. Some answers stay words; some become objects.
A written study
Time as a design partner.
A visual timeline
One garment, many years.
An answer you can own
Perhaps. In time.
Follow this question and be there when the answer takes shape.
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